We’re judged on our behaviors.

Of the three elements of Social Intelligence, your Behavioral Style is the easiest for others to assess. They may not see your Emotional Intelligence or identify your Mindset, but they can tell if you’re animated, rushed or sulking. The way you behave has a direct impact on your interactions with others and on your success in the workplace.

SOCIAL STYLE is the world’s leading Behavioral Style model. It has been used by thousands of organizations to improve leadership performance and sales results.

Each of the four Styles displays positive and negative characteristics when working with others, and research shows that people of any SOCIAL STYLE can be successful in any profession. If someone’s SOCIAL STYLE is not inherently good or bad, what is the point of studying these behavioral preferences? Understanding Style allows you to identify the preferences of others and modify your behavior to make others more comfortable. This is known as Versatility, and it is strongly linked to career and business success.

TRACOM’s SOCIAL STYLE Profile measures SOCIAL STYLE and Versatility, allowing you to take steps to improve your relationships and performance. Taking these steps is especially important for increasing leadership performance, developing coaching skills, increasing sales, building relationships, working in teams and enhancing communications. Click one of the links below to learn more about how SOCIAL STYLE can make all the difference in these areas:

Social Style Tip of the Day

What Does the Expressive Style Person Expect from a Sales Professional

Expressive Style people often make decisions based on their instincts and feelings. Because of this, they respond to salespeople who are lighthearted and who can display the exciting features of a product or service. They want to hear how a product or service is going to benefit them in a personal way. Since it is important for them to express their opinions, they will require a salesperson to give them plenty of opportunity to provide their input and opinions. They like salespeople who have high energy, and who are candid and direct in their approach.

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