We’re judged on our behaviors.

Of the three elements of Social Intelligence, your Behavioral Style is the easiest for others to assess. They may not see your Emotional Intelligence or identify your Mindset, but they can tell if you’re animated, rushed or sulking. The way you behave has a direct impact on your interactions with others and on your success in the workplace.

SOCIAL STYLE is the world’s leading Behavioral Style model. It has been used by thousands of organizations to improve leadership performance and sales results.

Each of the four Styles displays positive and negative characteristics when working with others, and research shows that people of any SOCIAL STYLE can be successful in any profession. If someone’s SOCIAL STYLE is not inherently good or bad, what is the point of studying these behavioral preferences? Understanding Style allows you to identify the preferences of others and modify your behavior to make others more comfortable. This is known as Versatility, and it is strongly linked to career and business success.

TRACOM’s SOCIAL STYLE Profile measures SOCIAL STYLE and Versatility, allowing you to take steps to improve your relationships and performance. Taking these steps is especially important for increasing leadership performance, developing coaching skills, increasing sales, building relationships, working in teams and enhancing communications. Click one of the links below to learn more about how SOCIAL STYLE can make all the difference in these areas:

Social Style Tip of the Day

What Does the Amiable Style Person Expect from a Sales Professional

Analytical Style people respond to salespeople who are knowledgeable and thorough. They expect a good salesperson to have a high level of knowledge about their products and services, and to be able to answer all questions, or at least know how to find answers. Inevitably, these individuals want to feel secure that they have made the right choice, and salespeople who display expertise about their products can help them to feel this level of comfort. These individuals appreciate salespeople who are straightforward and who do not attempt to sale products based on emotional reactions or feelings.

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