Social Style ®

The World's Most Effective Interpersonal Skills Training

We’re judged on our behaviors.

Of the three elements of Social Intelligence, your Behavioral Style is the easiest for others to assess. They may not see your Emotional Intelligence or identify your Mindset, but they can tell if you’re animated, rushed or sulking. The way you behave has a direct impact on your interactions with others and on your success in the workplace.

SOCIAL STYLE is the world’s leading Behavioral Style model. It has been used by thousands of organizations to improve leadership performance and sales results.

Each of the four Styles displays positive and negative characteristics when working with others, and research shows that people of any SOCIAL STYLE can be successful in any profession. If someone’s SOCIAL STYLE is not inherently good or bad, what is the point of studying these behavioral preferences? Understanding Style allows you to identify the preferences of others and modify your behavior to make others more comfortable. This is known as Versatility, and it is strongly linked to career and business success.

TRACOM’s SOCIAL STYLE Profile measures SOCIAL STYLE and Versatility, allowing you to take steps to improve your relationships and performance. Taking these steps is especially important for increasing leadership performance, developing coaching skills, increasing sales, building relationships, working in teams and enhancing communications. Click one of the links below to learn more about how SOCIAL STYLE can make all the difference in these areas:

Social Style Tip of the Day

Helping the Expressive Style Person Provide Better Service

Each Style of person interacts with customers in unique ways, and sometimes people’s Style behaviors don’t match the needs of customers or clients. There are some specific tips you can use to help individuals improve their customer and client relations. Expressive Style people are naturally spontaneous and approachable; therefore they can form very open and trusting relationships with customers and clients. They need to be careful that they don't rely only on charm to influence their customers and clients. In the long-term this type of behavior can be interpreted as disingenuous and unhelpful, and can alienate some people. On occasion these individuals can also be unprepared and disorganized, leading to mistakes that can make clients question their abilities. You can help these individuals by coaching them to make the most of their approachable and casual tendencies in order to learn about customers’ true feelings, needs, and motivations. To do this, they should be careful to not talk so much that customers are not allowed the opportunity to fully express themselves. They can also slow down enough to pay close attention to customers’ behavior, especially non-verbal indicators. This will help ensure that their customers have been heard and understood.

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