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2018- SSV & Selling Beyond the Product

2018- SSV & Selling Beyond the Product

Reacting to a customer’s stated and pre-defined needs rarely adds value or enables the seller to build a meaningful, “trusted advisor” type of relationship with decision makers. Responding to requests like this is demand fulfillment, not demand creation. Selling Beyond the Product is a model that helps sales people be more successful by giving them the knowledge they need to become credible advisors who inspire customers to think beyond their initial needs, and who create demand for their products and services rather than accepting the status quo, or even worse, losing business to their competitors. SOCIAL STYLE and Versatility enhance the effectiveness of this process by highlighting the importance of customers’ and salespeople’s unique work Styles.

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