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Proper Use of TRACOM Brands

Content standards for the TRACOM Brands

SOCIAL STYLE®

  • All occurrences of SOCIAL STYLE® are written in all capital letters. When used in the plural, it is written as SOCIAL STYLEs.
  • ‘Style’ when used alone requires a capital “S” only.
  • SOCIAL STYLE requires a registered trademark (®) in the first instance.
  • Never refer to the Styles as Drivings, Expressives, Amiables and Analyticals.  Always refer to them as Driving Style, Expressive Style, Amiable Style, and Analytical Style.
  • SOCIAL STYLE Model requires a trademark (™) in the first instance.
  • All course names are ™ only for the first instance.
  • The Creator of SOCIAL STYLE® requires a registered trademark (®).
  • If you are a current TRACOM certified instructor, and want to add your Certification to your LinkedIn profile page, please use the following: TRACOM Certified SOCIAL STYLE® & Versatility Instructor.

Behavioral EQ®

  • Behavioral EQ® should be used in all references, do not abbreviate as ‘BEQ’.
  • Behavioral EQ® requires a registered trademark (®) in the first instance.
  • Putting Emotional Intelligence to Work® requires a registered trademark (®) in the first instance.
  • All course names require a trademark (™) in the first instance.
  • Behavioral EQ Model™ requires a trademark (™) in the first instance.
  • If you are a current TRACOM certified instructor, and want to add your Certification to your LinkedIn profile page, please use the following: TRACOM Certified Behavioral EQ® Instructor.

Adaptive Mindset®

  • Adaptive Mindset® requires a registered trademark (®) in first instance.
  • Adaptive Mindset for Resiliency® requires a registered trademark (®) in first instance.
  • Resilient Mindset Model™ requires a trademark (™) in the first instance.
  • All Adaptive Mindset for Resiliency® course names require a trademark (™) in the first instance.
  • Adaptive Mindset for Agility® requires a registered trademark (®) in first instance.
  • Unlocking Personal Agility® requires a registered trademark (®) in the first instance.
  • If you are a current TRACOM certified instructor, and want to add your Certification to your LinkedIn profile page, please use the following: TRACOM Certified Adaptive Mindset for Resiliency® instructor or Adaptive Mindset for Agility® Instructor.

General

  • TRACOM® is always capitalized and requires a registered trademark (®).
  • The Social Intelligence Company® requires a registered trademark (®).
  • Each page with TRACOM content should note a copyright of © The TRACOM Corporation.  All Rights Reserved.
  • Use of TRACOM courses, models and other content requires review and approval by TRACOM in advance of use.